30/8/24. The Impact Plan. Rethinking today, remaking tomorrow, designing a better world. The Impact Plan is a detailed decision-making framework that guides industry professionals and academics to quickly assess the future impact of their creative projects. While formulated with designers in mind, the method elaborated within this book will help industry and academia professionals cycle through potential contexts and project influences in order to determine the impact these may have on both the individual and humanity. Moving through the fundamentals of decision-making and impact-centered thinking, The Impact Plan gives the reader a playful framework for planning and prioritising project-based activities and experiences. Structured over four main sections which follow ‘The Hero’s Journey’, touching on introducing the journey, explaining adversities, deploying the tool, and reflection, moving through this framework will help drive the user to sharpen the craft of thinking.